11 THINGS YOU SHOULD KNOW BEFORE YOU START A BUSINESS Starting a business in Nigeria, Africa, or anywhere in the world, is not a small decision. Whether you wish to run your business on a small, medium, or large scale, there are many factors to consider and many choices to make. It’s true nothing can […]

WHAT IS A DIGITAL MARKETING STRATEGY? The term “digital marketing strategy” is often used loosely when talking about future plans, but what exactly is it and what should be its scope? You may know, but others won’t, so it’s worth briefly scoping it out so your vision is clear and agreed with colleagues in your […]

REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Creating a digital marketing strategy and plan is no different from creating any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. However, we’re often required to separate […]