What’s an SEO Agency, and What do they do?

Running an online business or e-commerce site requires a good marketing plan. Many business owners often worry about finding the best strategy to boost their online presence and gain more sales. And whenever online business strategies are being discussed, one term frequently comes up, which is “search engine optimization” or SEO. While most business owners are aware of SEO, they may not fully grasp its importance for their business’s success. You might have wondered, “Why should I hire an SEO agency? What do they actually do, and how can they benefit my business?” If you’re a business owner who has similar questions like these, then this article will explain what an SEO agency is and how they can help your business.

What is an SEO Agency?

An SEO Agency is a company or firm that provides professional SEO services to different organizations and businesses with the aim of improving their online presence, visibility on search engines, and their rankings on SERPs. SEO involves various techniques and strategies that, when applied to your website, can help improve its ranking position on search engines like Google, Bing, Yahoo, and others. These agencies also offer a range of services, such as website audits, on-site and off-site optimization, website building, among others. When you partner with a top SEO expert, you can be confident that you’ll achieve your goals and targets.

What to Expect from an SEO Agency

Are you ready to partner with an SEO agency but you’re unsure about their actual functions? Let’s take a look at what an SEO agency does, so you’ll know what to look out for when partnering with one.

1.     A Complete SEO Checkup

When you hire an SEO agency, their first step is to conduct a thorough examination of your business. The purpose of this checkup is to identify any existing SEO problems with your website, both on and off the site. The tasks that the SEO agency will undertake will be determined by what they discover during the checkup. Some SEO companies may even expand this checkup to consider things that impact conversion and profits, such as user-friendliness, design, and messaging.

2.     On-site and Off-site Optimization

An SEO agency can help you improve your website’s search engine performance through two main methods: on-site and off-site optimization. On-site SEO focuses on optimizing elements directly on your website, giving you full control. This includes tasks like creating content with relevant keywords, fixing URLs and title tags, and enhancing mobile-friendliness and page speed. Offsite SEO, on the other hand, deals with external factors beyond your website’s direct control. This includes managing your social media presence, increasing the number of backlinks to your site, and managing your reviews on platforms like Yelp and Yahoo Local.

3.     Keyword Research

Keyword research is an important task that an SEO agency carries out to boost a website’s online visibility. It involves identifying the words and phrases people use when searching for topics related to the website’s content. By selecting the right keywords, the agency can help the website appear higher in search engine results, attracting more organic traffic. This process requires understanding the target audience, analyzing search trends, and finding the balance between high search volume and low competition keywords. Effective keyword research lays the foundation for successful SEO strategies and improved website rankings.

4.     Organic non-paid traffic

An SEO agency can help boost organic traffic to your website without you needing to pay for ads. Studies have found that this natural, organic traffic is actually more valuable than the paid traffic. Many business owners see it as a cost-effective way to get high-quality visitors. Even though ads show up at the top of search results, most people don’t really trust them. They have more trust in Google’s regular search results more. So, using SEO gives you better traffic that can turn into sales.

5.     Website Redesign

If your website looks outdated, doesn’t convert visitors well, or has poor code that’s expensive to fix, it might be time for a complete website overhaul after an SEO audit. An SEO Agency can help build an SEO-friendly website which can attract more organic traffic to the website.

6.     Content Creation and Link Building

Creating valuable content and building links are key parts of improving a website’s visibility online. SEO agencies play a crucial role in crafting quality content to help boosts your website’s credibility and importance online. Additionally, they assist in establishing a network of valuable backlinks to the site. When reputable websites link back to yours, it sends a strong signal to search engines that your site is reliable and pertinent.

1.     Brand Monitoring

An SEO agency also assists in keeping an eye on your brand. They monitor the brand and whenever the company is mentioned, it should include a link to your website. If that’s not happening, the SEO agency will find these instances and make sure the correct link is added. They will also monitor your site’s performance and use that to make necessary changes to achieve the optimum results in your SEO tactics.

Conclusion

SEO agencies play a crucial role in helping businesses improve their online visibility and authority. They utilize various SEO strategies and techniques like keyword research, link building, on-page and off-page SEO to boost the number of organice traffic to your website and increase your search result rankings. With the ever-growing importance of online presence, partnering with an SEO agency can greatly enhance a company’s chances of attracting organic traffic and reaching their target audience effectively. So, whether it’s boosting website traffic, increasing brand awareness, or driving conversions, SEO agencies can provide the needed expertise to navigate the complex world of search engine optimization.