WHAT IS A DIGITAL MARKETING STRATEGY? The term “digital marketing strategy” is often used loosely when talking about future plans, but what exactly is it and what should be its scope? You may know, but others won’t, so it’s worth briefly scoping it out so your vision is clear and agreed with colleagues in your […]
REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS
REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Creating a digital marketing strategy and plan is no different from creating any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. However, we’re often required to separate […]
WHY YOU NEED A DOMAIN NAME FOR YOUR ACCOUNTING COMPANY
WHY YOU NEED A DOMAIN NAME FOR YOUR ACCOUNTING COMPANY Let’s ask a question, how important is having a domain name for your accounting company website? You might answer as not very important because you are trying to cut cost but it is often the first thing your prospective clients and clients see, hear, say […]