The digital marketing industry has grown rapidly over the decade, and many have transitioned into the industry. Smart companies are fast creating digital marketing teams, and digital marketing agencies are popping up everywhere.
As of 2019, the global digital marketing market was about $160.7 billion and expected to reach $237.5 billion in 2023 (CAGR of 11.87%), according to Business Wire.
This highlights the industry’s bright future and explains why many persons are transitioning into the sector.
But then, choosing a career path can be difficult, especially because you have to love your career and at the same time be assured of job security. This is, of course, in addition to whether your job can pay your bills.
This article will serve as your guide to a digital marketing career – a handbook if you want to transition, starting already or want to build an in-house digital marketing team for your business.
Why Career in Digital Marketing?
Undeniably, a digital marketing career is not something many thought about while in school. But then, coming out of the university and staying abreast with trends, you’ll notice that the digital marketing sector is amongst the most dynamic industries. Furthermore, looking into the industry’s future, you’ll agree that it is bright and promising.
Also, almost all businesses in Nigeria, Africa and beyond (that want to succeed) must adopt digital marketing activities sooner or later. That means there will always be higher demand than supply of digital marketers in Nigeria and globally.
Bigger budgets, more career choices and increased remuneration are some of the pecks people with a career in digital marketing enjoy. With Covid forcing businesses to understand the importance of digital marketing to Nigerian businesses, these benefits will increase.
Why should you go into digital marketing?
Well, if you’re not convinced yet, read on as we discuss what digital marketing is all about and why do digital marketing.
What is Digital Marketing?
According to MailChimp, digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
It’s similar to conventional (traditional) marketing – you have a product/service for sale, you find ways to engage and attract customers and then make a sale.
The online difference is that digital marketing uses digital means to make this happen.
There are tons of roles and skills in the digital marketing industry, but it’s the flexible, versatile, and exciting nature of the sector that makes it interesting.
A more interesting fact is that digital marketing career job roles are ever-evolving – a sub role today can be a full role tomorrow and generate tons of income.
The Ever-Evolving Digital Marketing Job Role
A career in digital marketing is exciting because the sector is continually evolving with each new platform introduced. This makes individuals with roles in digital marketing constantly look out for trends and leverage them for results.
- New search engine updates
- New social media platforms
- New strategies
- New tools
- And many more
All contribute to the dynamism of the field.
Digital Marketing Career Job Roles – The Future of Marketing
Digital marketing is slowly taking over marketing as we know it. With Covid showing everyone that remote marketing is possible, digital marketing has become the talk of the day.
Every business now wants to go online.
Furthermore, digital marketing innovations have made it possible for marketers to now target customers individually, monitor what’s working and what’s not, where customers are coming from and what they’re doing, and so on.
Marketing is trending more towards data thinking, where marketers can make decisions based on customer and market data and insights.
This eliminates guesswork from marketing.
Digital Marketing Job Roles
Are you looking for how to get started with a career in digital marketing? This section discusses the many digital marketing job roles that you can transition into.
There are many career opportunities in digital marketing and these different specialties in digital marketing have unique sets of skill requirements.
Some of the job roles in digital marketing career include;
1) Search Engine Optimization (SEO)
Search engine optimization plays a crucial role in digital marketing. It’s the backbone on which all content created with the goal of search engine ranking rests.
Although we refer to this as an aspect of digital marketing, it cuts across many other job roles, including content marketing, social media marketing, analytics, PPC and more.
An SEO’s primary job role is to leverage search engine optimization techniques to rank content on search engines and drive traffic.
2) Copywriting/Content Writing
Copywriting and content writing is the backbone of digital marketing. Almost all digital marketing channels leverage content writing in their execution. Content writers and copywriters produce content like landing pages, product/service pages, emails, ad copies, etc., geared towards lead attraction and conversion.
Content writers need to have a strong writing background, and SEO content writers need to have an additional SEO background.
3) Email Marketing
Email marketing might sound self-explanatory, but in digital marketing, it involves more than the literal meaning.
Businesses can use email marketing for several reasons, including lead nurturing, announcements and more.
It requires specialized skills to communicate with prospects in ways that’ll make them convert. It requires levels of testing, automation and an understanding of funnel conversion.
4) Social Media Marketing
Social media marketing is considered the most used and known amongst the career opportunities in digital marketing. This is because it’s what everyone can easily jump on.
Social media marketing, however, is not as easy as it sounds.
It involves social media managers promoting brands on social networks like Facebook, Instagram, Twitter, LinkedIn etc.
On the advanced level, it includes developing and implementing campaign strategies, researching audience trends, post scheduling, and many others.
It requires experience in content writing, use of social media, community building and networking, and social scheduling tools.
5) Digital Advertising
Digital advertising has overtaken traditional advertising in recent years. It’s preferred by many because it’s highly targeted, and you’re able to monitor what is working and what is not.
Many consider digital advertising as ‘digital marketing,’ but it’s only an aspect of the sector.
It produces immediate results and is something you should know if you’re considering switching to a digital marketing career.
Other Digital Marketing Career Job Roles you can Consider Include;
- Video and Audio Production
- Mobile marketing
- Interactive Technology
- Virtual Reality
- E-Commerce Marketing
- Marketing Automation
- Inbound Marketing
- Business Strategy
- Analytics etc.
You can start your online digital marketing training with Haelsoft Academy today. Visit our digital marketing academy to get started immediately.
What is the Demand for Digital Marketers?
According to Business Insider reporting LinkedIn Data, Digital marketers are amongst the top 10 in-demand and highest paid jobs in 2021. The most requested job roles are careers in social media, SEO, analytics, content strategy and marketing and more.
Because of the dynamic nature and diverse areas of digital marketing, the industry is facing crises.
A LinkedIn survey highlights that there is a shortage of digital marketing professionals.
With so many jobs and lesser digital marketing professionals to fill the positions, this is the best time to start a career in digital marketing.
Why is there a High Demand for Digital Marketers?
A primary reason why there is a high demand for digital marketers is that the digital economy has been embedded in every corner of our lives. The industry is here to stay, and there is a solid budget being pumped into it as opposed to traditional marketing.
Today, a significant percentage of buyers’ journey starts on search engines or social media, and a notable percentage of the population has bought something online at least once.
It has come to the point where anyone looking to start and run a successful business in Nigeria needs to understand digital marketing to excel.
Benefits of a Career in Digital Marketing
Some of the Benefits of a digital marketing career include;
1) Diversified Career Choices
As the digital age continues to grow strong, companies across the world, from MSMEs to multinational companies, will continue seeking digital marketing professionals with relevant experience.
The more relevant and specific your skill is, the more you stand out in the market.
If you can land yourself a digital marketing job in a big company like Google, Facebook etc., you’ll be paid a salary that’ll blow your mind. Even when you work with MSMEs and startups, the pay is considered relatively higher.
This wide array of employment options and job roles allow you to be picky about which company you want to work with and the role to fill.
You can be who you want to be.
2) You Become an In-Demand Professional
As mentioned earlier, people with digital marketing experience are highly sought after in different sectors. Even with many persons starting careers in digital marketing, there is still a huge digital skills gap as the demand continues to be higher than the available talents.
Sure, businesses will continue to grow, and new ones will start, and all of them will need digital marketers in the near or far future.
3) You Enjoy Overwhelming Salary
It’s no news that digital marketing specialists earn way higher than their peers in other sectors. With the demand being higher than the supply, the value of the available talents is continually climbing.
Most times, you get to negotiate your salary yourself.
One of the great things is that you can work in any industry.
4) You Start your Career Earlier and Determine How it Progresses
Unlike other conventional career paths, you can start your career in digital marketing from home as a freelancer. You have to possess the right skill.
You won’t have to wait for job openings for you to apply to gain experience; you create your own portfolio and move from there.
Some of the ways you can start your digital marketing career fast are by;
- Building a powerful social media presence
- Gaining a solid social media followership
- Starting your own blog
- Engaging in relevant online conversations
- And so many more.
The good thing is that most digital marketing training sessions happen online. So you can get your digital marketing diploma or certificate right from your home.
5) Digital Marketing makes you a Versatile Professional
Because of the nature of a career in digital marketing and the fact that you can work in any industry, it’s easy for digital marketers to switch careers.
Switching from one digital marketing skill to another will only require you to attend a little training to make your transition smooth.
It’s an interconnected sector. That makes it easy for you to acquire new skills while developing your existing skills in the same field.
6) Digital Marketing Involves Lots of Creativity and Experiment
A career in digital allows you to work with some of the best thinkers. It involves lots of creativity and experiments to know what works and what doesn’t.
Being a dynamic sector, tests and brainstorming sessions are always conducted to discover new ways of marketing products, targeting customers, improving customer experience etc.
7) Opportunity to Work with Different People in Diverse Sectors
Digital marketing cuts across every industry. Companies in different industries are always looking to promote their products or services.
Having a career in digital marketing positions you to venture into different industries, finding solutions to their marketing needs.
This exposure makes you a versatile being who understand a great extent of how many industries work.
Another good thing is that you get to work with freelancers and other digital marketers from across the world.
Why Go into Digital Marketing
Comprehensively, these are the reasons why you should go into digital marketing;
- There’s high demand.
- There’s a digital skills gap
- The industry is dynamic and ever-evolving
- You get paid higher
- You explore your creativity
- You train and start your digital marketing career at your own pace
- You work with people from different backgrounds and countries.
Is Digital Marketing for Me?
Many people ask themselves whether digital marketing is for them and what type of people excels in digital marketing.
The truth is anyone can excel as a digital marketer.
Because the sector has several areas, you can select what works for you. While some aspects require a technical background, some others don’t. What matters is that in any area you choose, you have to keep growing if you’re to remain relevant and employable.
If you’re innovative, intelligent, curious, proactive, adaptable, creative, and a self-starter, you’re highly likely to succeed as a digital marketer in Nigeria and anywhere.
How do you become a Digital Marketing Professional?
In addition to why go into digital marketing, this is another question many ask.
To become a digital marketing professional, you have to have a background in any or all marketing, copywriting, design and web development. These skills are the transferable skills you should possess to start a career in digital marketing and grow to become a digital marketing professional.
The good news is that there are many digital marketing training academies where you can learn digital marketing. Also, there are online digital marketing courses and online digital marketing platforms where you can learn digital marketing from the comfort of your home.
These courses and online platforms will help you get started. Then you can start working on your personal branding and building a portfolio to establish a solid digital presence.
We highly recommend positioning yourself in strategic platforms and places and engaging in discussions involving the aspect you want to go into.
With a digital marketing certification or diploma and with years of experience and accomplished projects under your belt, you’re on your way to being a digital marketing professional.
Digital Marketing Training in Lagos, Nigeria
Haelsoft offers digital marketing training in Lagos and entire Nigeria. If you’re looking to start a career in digital marketing and now understand why go into digital marketing, you can head over to our online digital marketing learning platform to get started.
Our digital marketing courses prepare you for any aspect of digital marketing you want to specialize in, and we’ll give you a digital marketing diploma certificate to prove your expertise in the field.
With our digital marketing certification course, you’ll increase your job market value and be ready to take on the industry by storm.
Whether you’re looking to start a new career in digital marketing, working on adding more experience to what you know or looking to train your staff on digital marketing, the Haelsoft online digital marketing training academy is for you.
We’re focused on practical learning and will imbibe in you the right skills and extensive experience in various sectors.
Visit the learning center here to start learning Digital marketing now.
Why Go into Digital Marketing – Final Thoughts
Conclusively, there are huge benefits and opportunities for persons starting a career in digital marketing.
As the world continues to go digital and more digital marketing roles and applications in different industries continue to pop up, the sector remains dynamic and lucrative. Employers in Nigeria and beyond will continue to seek skilled digital marketers to fill the digital skills gap in their organizations. Innovative enterprises that understand the benefits of digital marketing will even go as far as training their staff on the basics of digital marketing to drive business growth.
Better start your digital marketing training today than tomorrow. Future proof your career with digital marketing knowledge and enjoy the benefits of being a digital marketer.
If you’ve ever asked, ‘why go into digital marketing?’ you have your answer now. Get started immediately by visiting our digital marketing learning portal.