WHY EVERYONE IN MARKETING SHOULD HAVE AN ONLINE PRESENCE
In this age in Africa, it is more than necessary for you as a marketer or your marketing business to have an online presence. Whether it’s a one-page website, or a very glamorous one, a social media page or a combination of all three, getting you and your company online will reap major benefits far into the future.
Even if the core functions of your company does not happen online, it is still important for customers and potential customers to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your brand
Here are just a few of the many reasons why you as a marketer or your marketing business needs to establish its online presence:
- Make it Easier for Potential Customers to Find You
Today, if someone wants more information about a business, one of the first thing they’re most likely to do is a search online. Whether they’re looking for your company in particular, or they just want to find any marketing company that offers the products or services similar to what your company offers, having an online presence will give you a competitive edge.
Potential customers may not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek. So we advise that you get on board with Upperlink Domains and get your company online
- Make it Easier to Showcase Your Diverse Services
Often, Marketing businesses don’t like to showcase their pricing online due to the nature of their work. But the Internet gives businesses like these an effective platform for showcasing what they have to offer, which is more than just the pricing.
A portfolio and testimonials from clients on a website or photos of your newest products and services go a long way. It has never been easier to let the world know what you have to offer than to just put up a website.
With a simple google search, your customers can see what you’re all about.
3, Make it Easier to Build Relationships with Customers and Potential Customers
The internet is about information, connection and relationships. How else do you want to connect to a large audience if you don’t do it online? Your website gives your brand a voice – it makes your company more “human” and relatable. It represents you in places you can’t reach. Customers and potential customers can interact with your brand on a more personal level.
Through your website, it is also possible to truly know your customers. Your personal or business website is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.