Tips to Improve Search Engine Visibility
Search engines have been around for decades and serve as the largest source of traffic to websites today. As more data is being fed into these websites, search engine algorithms have to get better at organizing this mass of data in a way that makes sense for users. That is why Google and other search engines are being forced to make changes to their algorithms every now and again.
However, search engine optimization (SEO) practitioners can reduce — or even get rid of — the penalties imposed on poor-quality websites by modifying or generating better quality content for their sites. This article outlines ten tips you can incorporate into your website to improve search engine visibility.
What is Search Engine Visibility?
Search engine visibility is an expression used to describe how well a website is ranked in search engine result pages (SERPs). A website that is said to have high search engine visibility will have a high ranking in the SERPs for relevant keywords.
Search engines such as Google and Bing use complex algorithms to determine which sites should be shown on the first page of search results. These algorithms are constantly updated, meaning that search engine visibility can change instantly.
Having a high level of search engine visibility is very important because the top few results on a SERP receive the majority of clicks from users. If a business wants more people to visit its site, it needs to ensure that it is ranking highly for relevant search terms. Search engine visibility can be monitored using tools such as Google Analytics and Google Search Console.
Tips on How to Improve Search Engine Visibility
Create an SEO audit
What gets less attention is what you should do before you start working on your content: create an SEO audit. Before you start making changes, it’s important to understand the current state of your website. You need a baseline against which you can measure results.
You also need to understand how your website appears in search results so that you can justify any changes and so that you can effectively communicate with other people who influence those listings (e.g., web developers).
A good SEO audit will identify areas of opportunity for optimizing content, improving page titles and meta descriptions, correcting technical issues that prevent search engines from crawling your site efficiently, and correcting on-page elements that are not optimized for target keywords.
Make your website mobile friendly.
If you want your website to rank high in search engines and drive more traffic, you have to make sure that your website is mobile-friendly. Google has been favoring mobile-friendly websites for the last few years, and if your website is not responsive, it can hurt your rankings.
If people can’t access your website from their smartphones, they will visit other websites. So make sure that your website is easy to navigate on a smartphone. You can use Google’s Mobile-Friendly Test tool to check whether your website is mobile friendly or not.
Use the right keywords
There is nothing more annoying than having to search for a keyword and not getting the desired results. I think this has happened to most of us, and we know how frustrating it can be. It is the same with websites; if you don’t use the right keywords, your target audience will not be able to find your website.
Using keywords that are relevant to your site is one of the main aspects of search engine optimization. It is important to use these keywords in specific sections of your website. One way to find out which keywords are being searched for the most is by using Google Adwords Keyword Planner.
Here are some tips on how to improve your website’s visibility:
- Use primary keywords in the domain name if possible
- Place primary keywords within first 100 words of page content
- Use H1 (Heading 1) tags in page content
- Use secondary keywords in page title, meta description and header tags
- Use primary keywords in image alt tags
Use more relevant and engaging content
It is a common misconception that Google will index all the content on your website regardless of its quality. In fact, you need to make sure your content is relevant, engaging and useful to your website visitors. It’s also important that it’s well-written, clear and succinct.
So what are the best ways to ensure your content is up to scratch? Here are our top tips:
- Write at least 250 words for every page of your website. If you don’t have enough content, it’s unlikely you’ll provide enough value for users to want to revisit you. Plus, Google favours websites with lots of useful and unique content – so if your site doesn’t have much text it’s unlikely you’ll rank highly in search engine results pages (SERPs) for your chosen keywords.
- Make sure the tone and style of your writing matches who you are and what you do. If you’re a fun company such as an ecommerce store selling quirky gadgets, adopt a light-hearted tone; if you’re an accountant don’t use jokes in your copy as this won’t sit well with your customers or Google!
- Break up large chunks of text into smaller paragraphs and bullet points so they’re easier to read. Long paragraphs can be daunting for people, thereby making your content boring to read.
Create a sitemap and submit your site to search engines.
One of the best ways to get your site noticed by search engines is to create a sitemap.xml file and submit it to Google, Yahoo! And Bing. A sitemap helps search engines index your site’s pages correctly, but it’s also what tells the search engines where to find those pages.
If you’re on WordPress, there are several plugins that can help you create a sitemap: Google XML Sitemaps is one popular option.
Use intriguing and relevant images.
Images give a more customized experience for the consumer as it develops a connection with them as they are able to envision or image the information or product. Search engines check for keywords in alt tags, so ensure that you incorporate your goal term in them.
Always keep your image file size as little as possible, preferably below 70Kb. This is the perfect size for rapid loading on all devices (both mobile and desktop) (both mobile and desktop). Aim to utilize the lowest quality image feasible that is still acceptable to the user.
When using photographs on a website, make sure you compress them before submitting them to your site! Two of my favorite programs for compressing photos are TinyPNG and JPEGmini. Both feature free versions that allow you to upload 20 photographs at a time.
Use social media
Social media has become a prominent marketing tool. If you’re not using it, you’ll be left behind. You can utilize social media to offer connections to your website and postings, lure people in with intriguing material, and provide support for customers who have concerns or problems. It’s also a terrific approach to establish a community around your brand.
Twitter may be a terrific tool for organizations wanting to promote themselves as industry leaders. It’s an easy way to communicate with customers, as well as other companies in your field.
A company that frequently tweets about industry news and pertinent issues will establish itself as an expert on the subject matter and make their Twitter feed a go-to site for vital information.
Use engagement with the individuals who engage your material on social media.
Good social media participation helps you to rank better in the search results. This is because Google considers the number of engagements in social media as a measure of quality and relevancy.
In reality, social signals are vital for search engine optimization (SEO) (SEO). So, leverage engagement with the people who engage your material on social media.
In addition to enhancing your SEO, engaging with people on social media can help you develop lasting relationships that go beyond likes and comments. These partnerships can lead to additional visitors from social networks and recommendations from other websites.
Optimize your reputation
Another strategy to boost your visibility is to optimize your reputation.
Google’s results are often more useful than those of other search engines because they make more extensive use of link structure. By studying the whole “link graph” of the web, Google is able to identify which sites are essential and which are not.
Web pages that connect to other valuable pages, especially if those pages are themselves frequently linked to, have a propensity to advance in the ranks. If you want your page to be listed towards the top of a search results page in response to a certain query, then someone else who has a page that ranks well for that query must point a link at yours.
This is true even if you think your site is so outstanding that it needs its own entry on Wikipedia or Yahoo! – without someone else pointing links at yours, you won’t get listed under any search terms save your own name and possibly not even under those.
Comment on relevant high authority sites.
This is especially critical if you want to rank for a certain keyword or phrase. When you comment on a website, you get a direct connection back to your site, which helps enhance your visibility in the search engines.
Commenting also confirms your expertise in the topic and makes you visible to everyone who is already following that particular site. This can help you build mutually beneficial relationships that can convert into future partnerships or even customers.
If you want to make sure your comments are seen and followed through to your site, you need to provide quality information that people find valuable. Every time I make a comment on another site, I try to provide at least one helpful tip or piece of information that someone might not have read before.