Have you ever wondered how businesses plan and allocate their digital marketing budget, keep track of their marketing efforts and monitor their ROI? In this article detailing how to plan and allocate a digital marketing budget for your Nigerian business, you will learn how and more. Before we proceed; If you are a business owner […]
Why Go into Digital Marketing? A Digital Marketing Career Guide
The digital marketing industry has grown rapidly over the decade, and many have transitioned into the industry. Smart companies are fast creating digital marketing teams, and digital marketing agencies are popping up everywhere. As of 2019, the global digital marketing market was about $160.7 billion and expected to reach $237.5 billion in 2023 (CAGR of 11.87%), according […]