The term ‘Digital Marketing’ is widespread, especially in conversations revolving around business and technology. The different terms; digital marketing, online marketing, internet advertising, internet marketing, web marketing, etc., are used interchangeably and have one thing in common – marketing your company online. Digital marketing is a big deal these days, and it’s not surprising to […]
Importance of Digital Marketing to Nigerian Businesses
Digital marketing is no longer an option but a ‘Must’ for any Nigerian business looking to grow. According to Bill Gates, as far back as 2013, ‘The internet is becoming the town square for the global village of tomorrow.’ The world in general and Nigeria, in particular, has lived up to this quote faster than anyone […]