Reasons Every Ecommerce site needs a Blog
What is a blog? Why should your eCommerce site have one? How will it improve your business as a whole? These are all questions you should be asking yourself if youre trying to decide whether or not you want to add a blog to your eCommerce website. Blogs, if done correctly and consistently, can provide tremendous value to the people visiting your site.
And those people arent just coming to you for products, theyre coming for information. They want to learn more about their interests and how they can use their new products. And they want to know this information before they buy something from you. Give them what they want and lead them through the sales funnel by providing quality content on your blog that ranks well in search engines like Google and Bing.
In this article, well discuss what a blog is, why an eCommerce website needs one, and some of the benefits it can bring for your business.
What is a blog?
A blog is a website that contains a series of online posts. Each post contains written content, images, videos or other media and often readers will be able to comment and interact with the content. Blogs are usually published by individuals or businesses, but can also be created by groups of people who are interested in sharing information with like-minded people.
How do blogs differ from websites?
Websites are static; they contain information and pages that do not change (unless you have someone to update it for you). Blogs, on the other hand, are dynamic; they are updated frequently with new content that pushes older posts down in the list of entries, but still retains them for archival purposes.
How does this help eCommerce sites?
Blogs provide a great way to connect with your customers and build your brand. By personalizing your eCommerce site through a blog, you can present your company as more than just an online store and more as the lifestyle brand you want to create.
Blogs give you the opportunity to showcase what makes your company unique by telling your story, sharing industry news and tips for using your products, and even giving insider looks into special projects or events.
Why your eCommerce site needs a blog
Blogs improve your SEO
When you have a website, the most important thing is to bring traffic to it. Traffic means people. The number of people that visit your site will determine how successful your site will be. One way to increase traffic is through search engine optimization or SEO.
One of the most effective ways to improve your SEO is by blogging. Blogs are great tools for increasing your SEO in a variety of ways.
Blogs create more pages on your website
One of the main reasons why blogs improve SEO is because they create more pages on your website that can rank on Google. Each blog post you publish becomes another indexed page on your site, giving you more opportunities to rank in search results and drive traffic to your site.
Blogs Increase sales
Blogs increase your sales. More blog posts mean more traffic, which means more customers and more sales.
The more blog posts you have, the higher you rank on Google. The higher you rank on Google, the easier it is for people to find and buy your products.
Blogging helps you learn what your customers want. When people comment on your blog posts, they tell you what they like and don’t like. This feedback is invaluable to making better products and content that sells.
Blogging helps you build a relationship with your customers. Blogging allows you to talk directly to your customers and prospects. This builds trust and makes them more likely to buy from you (and recommend you to others!).
Blogging provides new topics for social media updates. When you write a blog post, it gives you something new to share on Facebook, Twitter and LinkedIn – helping bring more people back to your store.
Blogs help drive traffic to your site
Most of your blog content should be informational, but it’s important to remember that its purpose is to help drive more traffic to your website and ultimately convert readers into customers. This can include calls-to-action (CTAs) that encourage readers to click through to a product page or promotional offer. Whether you sell products or services, blogging is the best way to showcase what you have to offer.
A blog helps you connect with customers.
It’s important to create an online community where people can interact with your brand. You can do this through social media channels like Facebook and Twitter, but a blog is a great way to show off your expertise and engage customers.
For example, if you sell skis, your blog could feature ski trails in the area, gear reviews, or tips for improving technique. Potential customers will see that you’re passionate about skiing and that you have real expertise in the field—and they’ll be more likely to purchase skis from you instead of from another retailer who doesn’t have a blog.
Your online store’s blog is a great place to share buying guides.
A buying guide highlights the features and benefits of your products to help customers make better buying decisions. This is a good way to highlight the value of your product and make it easier for your customers to choose the right product for them.
A buying guide can be helpful for many reasons:
- It answers the customer’s questions about the product before they have to ask.
- It helps turn browsers into buyers.
- It shows that you know what you’re talking about and provides value.
A good blog can help grow your eCommerce site’s email list
A blog can be an invaluable tool for growing your eCommerce site’s email list. This is because you can use your blog posts as a way to channel new visitors to opt-in forms on your site.
Email marketing is one of the most effective marketing channels out there. In fact, the $44 ROI for every $1 spent makes email one of the most profitable ways to grow your business online.
The best way to make money from email marketing is by driving traffic to landing pages where subscribers can opt-in for more content and offers. Your blog is an ideal place to do this. You can use your blog posts as a way to funnel new readers into your funnel, and then encourage them to sign up for more content or special offers on their first visit (or return visits) to your site.
More Content For Social Media
A business blog gives you more content to share on social media. Social sharing is one of the best ways to increase traffic for your website or online store. With regular updates on your business blog, you’ll always have something new to share with your followers on social media.
In conclusion, a great blog can provide a platform for you to connect with your customers, a way to educate and entertain them and most of all, a way to generate traffic back to your website. In this article, we have discovered seven reasons why every eCommerce site needs a blog. If you aren’t blogging regularly yet, I hope that these reasons have convinced you of the benefits for having one… and if you are blogging, there might be something new here too!