OVERVIEW OF DIGITAL INTELLIGENCE POINTS TO NOTE

OVERVIEW OF DIGITAL INTELLIGENCE: POINTS TO NOTE

The digital space is large enough to accommodate just about anybody and whatever they have to bring to the table. Activities online have been progressive and dynamic, as can be seen from the series of innovative experiments and content on steady display. Of course, one thing that comes with these realities is the resulting complexities. And with the complexities comes the increased responsibility of maintenance. This issue of maintenance or management, cannot be effectively achieved without an up-to-date understanding of the entire digital space. This, in other words, is known as; Digital Intelligence.
What Is Digital Intelligence

This is the usage of certain tools, in gauging or keeping abreast of the activities of users towards your digital products. It is also known as the capacity to translate digital data into relatable insights built around the customers. Digital intelligence seeks to know how folks in the online space, patronize your digital products; how frequently they use them, their location, perception, their possible reviews, and recommendations of new editions, among other things. These reports or reviews are utilized in improving or maximizing users’ experience. Of course, a digital entrepreneur aims to give folks a rewarding online experience; to reasonably satisfy their cravings, and to keep them meaningfully engaged. And for this to be done effectively in the light of a progressive space, one needs to understand the dynamics of the space as well as the dispositions of the visitors. And to do this, certain components or tools are deployed.

Components of Digital Intelligence

There are some components, with which the concept of digital intelligence is made possible and efficient too. These components which could be software or hardware include:
Digital Analytics: This is one of the components of digital intelligence; a very integral part of it at that. It is the aggregation of the analytical reports, yardsticks, visualization, and quantification of the data, emanating from the digital space. It strategically arranges these things to optimize the usage of the websites. In addition to these, digital analytics also involves the clarification of these data, in a bid to understand the overall, consistent disposition of users on digital spaces and products such as; mobile applications and sites.
Furthermore, digital analytics also known as web analytics, is essential in attaining digital smartness, so much so that it gives website handlers as well as business entities, get a sound knowledge of how their products, application, and websites, are being located and used by the intended users. When rightly applied, digital analytics is important, not just as a component of digital intelligence, but also as a notable factor in digital marketing.
Uses

i. Website optimization
ii. Optimization of Return On Investment of digital products
iii. Improvement of content management
iv. Accurate inquiry into users’ perceptions.
 
Cookies: These are a set of files, which are essential for the identification of a specific computer network, while the computer is in use. It requires essential information such as; username and password. Cookies are generally very instrumental, in letting websites recognize the use, and the login details, among other things such as online shopping carts, as the case may be. The knowledge of these can also be known as digital intelligence, as in the long run, it gives the website owners, insight, as to who their users are.
More so, aside from the recognition of online website visitors and their detail, occupants or visitors of the online space, are most worried about their online safety too. But with the basic application of cookies, that could be taken care of, to a reasonable extent. Nevertheless, online safety is not always guaranteed; depending on the type of cookies in use. Some of them provide water-tight security, while other inadvertently leaves room for the user to be anonymously monitored.
Types of cookies

i. HTTP Cookies: This is also known as internet cookies. They are the most popular type of cookie, which is currently in use. They were remodeled after the old magic cookies,  in aiding the surfing of the net. Its origin can be traced to 1994 when an online shop was assisted in decongesting its servers.  HTTP cookies are created, for the personalization, saving and  tracking of vital information by internet users, with the time spent on the website known as; session.
When you get access to a particular website, these cookies help in identifying you. And the server does this by transmitting to your «browser,  a set of information for identification.

Types of HTTP Cookies

a. Session cookies b. Persistent cookies
ii. Magic cookies: These are obsolete types of cookies, which are referred to as sets of information transmitted with no alteration. It is mainly used to gain access to a business internal network, which is one of the computer database systems.
 
Uses of Cookies
« Tracking of commercial websites
« Personalization of internet sessions
« Session management.

Concepts To Note

Process Intelligence: This entails knowledge of the entire system and the intricacies involved in keeping up with all there is to efficient content delivery; the performance of these systems. Also, this is meant to pinpoint the bottlenecks in the system, to enhance users’ experiences and overall productivity.
Content Intelligence: This concept borders on the need for the digital workforce, to be in the know of how to translate raw content, into a structured and comprehensible piece of information. This is aimed at gaining the planned value.
 
 
Subdivisions of Digital Intelligence

As comprehensive as the concept of digital intelligence is, it is made up of about eight subdivisions. These subdivisions form the foundation upon which the objectives of digital bits of intelligence are achieved. And the subdivisions are:

i. Digital emotional intelligence
ii. Digital literacy
iii. Digital identity
iv. Digital communication
v. Digital use
vi. Digital security
vii. Digital safety
viii. Digital rights
 
Foundations of Digital Intelligence

Digital intelligence is a holistic concept, which thrives on certain foundations, which align with what reality offers. These can be said to be the building blocks, upon which this concept gains traction and yields the expected benefits. They include the following:  

« Accurate value extraction: While the working documents and data are to be understood, it is very essential to extract value from them, to achieve the desired result.
« Targeted automation.
« Proper analysis of outcomes.
« Assembly and empowerment of qualified workforce.
« Introduction of ingenuity into outstanding commercial ventures such as Logistics/transportation, Healthcare, Finance.