HOW TO BOOST YOUR REACH ON SOCIAL MEDIA
If there is anything anyone, especially business owners, should be grateful for in society today is digitalization. Entrepreneurs who have jumped on the moving train of digitizing their businesses are steadily in awe of how they have grown. They keep advising other business owners to go the digital way for success.
Digitalization can happen in many ways, and one of such is social media marketing. Yes, we know that some people, especially the older generation, cringe at the thought of using social media. Some complain that it’s hard to understand, while others complain that it could be expensive due to continuous data usage.
However, allow us to tell you that social media marketing is one of the most efficient forms of marketing you can employ for your business. Once your social media account has the right reach, you will be pleased with the results you will get for a minimal amount.
Those who are already aware of the gospel of social media marketing stress how to boost their social media pages. In addition, they are concerned about making their products reach their target audience.
We will lie if we say that boosting your social media page is easy. However, once you’ve hacked it, every other thing will come easy.
Hacks to Boosting your Social Media Pages
So, let’s explore the various ways you can boost your reach on social media:
- Through focus groups: We assume you are on many business groups as an entrepreneur. Here, you can share thoughts with others in the industry, learn new things, advertise your business, and much more. Focus groups have proven to be a way of fostering and boosting your social media pages.
More people will know about the page when you share your social media pages on these focus groups. If they like what they see on your page, they will also share it with their friends and network. From there, you have begun a circle that allows more people to know about your business.
Some people think running businesses alone is possible, but that isn’t the case. As an entrepreneur, you cannot be an island as you would need the support of others.
You may say you do not know the focus groups to join. But have you gone searching? How do you expect to learn about focus groups when you have not put in an effort to look for them?
Once you are intentional about searching and looking for focus groups to join, you will be sure to find some that align with your interest. However, you must not be in many focus groups before you can boost your social media.
- Talking to friends: People often say that your friends and family should be your biggest supporters, and they are not wrong. If you are looking for people who would help you advertise your business like theirs, we are sure you can bank on your friends.
By talking with your friends, you get to tell them about your business, and share fascinating details about the company that could help them when advertising the business to others.
Then, you can trust that your friends will also share your business with everyone around them, boosting your social media reach. Word-of-mouth advertising is one of the best forms of advertising as it deals with trust and referrals. Through word-of-mouth advertising, your friends can convince people about your products, and these people will be more forthcoming as they know someone who has used the products.
We don’t know what you are doing with your friends if they are not helping you spread the word about your business. In addition, you must ensure that your products are quality and do not fall below standard, as your friends’ reputation is at stake when they vouch for your products.
- Collaborating with other influencers: We had earlier mentioned that it is wrong for an entrepreneur to act as an Island. Collaborations are usually helpful for entrepreneurs, and we encourage you to work with other influencers.
We recognize that influencers might have more reach than you do for this idea. So, getting them to advertise your product is the perfect decision as they would amplify your business and redirect their audience to your page.
Understandably, there may be doubts when it involves working with influencers, especially if you’ve never had to do a business transaction before. It could be that some of these influencers wouldn’t give you the quality advert you desire, or they may go against the agreement.
We usually advise that any business owner getting into any transaction with an influencer should involve a lawyer. Once you have a lawyer involved, there will be a business contract, and it will be hard for the influencer to back out after signing it. And if the influencer backs out of the agreement, they will sure face repercussions.
Working with influencers would help increase the reach and visibility of your brand. So, it’s time to start looking for reliable influencers and establish a good working relationship.
- Optimize your profile: What do people see when they come to your page? It doesn’t make sense when you go on a brand’s page, and you cannot learn more about what they do from going through the profile.
Therefore, you need to optimize your profile for your social media pages to have more reach. For example, it could start by updating your bio. Your bio should be catchy and punchy and say what the brand does.
Next, you should also update your contact information. It could be by adding your email or phone number. This way, people have an alternative means of reaching you aside from sending messages on social media.
There should also be content that proves you are not a scam on your page. For example, it could be review posts or videos. All these assure the minds of anyone who comes across your page.
You should also ensure that you use a catchy business name and get involved in events that concern your business. All these may seem minor, but they are necessary when trying to increase the reach of your social media platforms.
The goal is to ensure that people mention your brand while discussing your industry. Once you optimize your profile, you are on your way to becoming a household favorite brand.
- Create engaging content: As you try to boost your social media reach, you must also ensure that you have interesting content on your platform. It is one thing for people to come to your page and another for them to be hooked on it.
If your page doesn’t have relatable and enjoyable content, people will not want to remain on the page. Therefore, they will not press the follow button when they get on your page. The content on your page should capture your audience’s attention and have them always anticipating your posts.
Having people content on your page for personal touch would be good. For example, when people see videos of you and others using the product on your page, it helps them feel like they have an emotional connection with your brand.
This little act would go a long way to endear them to your brand and have them refer your business to others.
It also comes in handy to ensure that you are consistent with your posts. Having engaging content and later flopping on it wouldn’t make sense. Once people notice that they are not getting the attraction that brought them to your page anymore, they will unfollow your page.
- Be flexible: There isn’t any set rule boosting or increasing your social media reach. Therefore, you should be open to changes and trying out new things. Some people are used to operating things a certain way and become frustrated when things do not work that way anymore.
Life is all about changes, which also happens when trying to boost your social media reach. So, you must be a flexible person. Once you see trends that relate to your niche and industry, you shouldn’t fear to jump on them and create content.
We’ve seen that some people are scared to try new things, and this fear hinders their growth. It is best to try it out and it doesn’t work than for you not to try it at all.
Even if it doesn’t work out, you will see what went wrong and effective the necessary changes. Once you are flexible and open to trying out new things, it also helps to boost your business’s productivity, as business operations can go smoother. Thus, it has a positive impact as it would also increase your revenue. Now, flexibility goes beyond boosting your social media reach, and every business owner and entrepreneur must be flexible.
- Use hashtags: For you to be thinking of increasing your reach on social media means you have a social media account and are familiar with using social media to a certain extent. Thus, you should know about hashtags and how they work.
By adding a hashtag to your post, you are increasing the reach and visibility of your post. When someone searches for that hashtag, they see your post amongst other related posts.
You can choose any hashtag you desire to use. However, these hashtags should be related to your niche to ensure you reach the right target audience.
It is important to note that you shouldn’t use more than 20 hashtags on a post to avoid your account being shadow banned. So, even as there is a need to use hashtags for increased visibility, you do not need to overdo it.
You will be shocked that even people who have never come across your account before will see your post due to the inclusion of hashtags. Aside from industry-based hashtags, you can also include some trendy hashtags, but do not overdo them.
Hashtags are one of the factors that various social media platforms have put in place to help boost posts.
- Get your timing right: Business owners are often advised and encouraged to post regularly on social media. But it could be that you are posting at the wrong time, which could hinder your page visibility. At what times of the day do you post? Do you post when people are working?
It is best to post during the early hours of the day or in the evening, as that is when people are free and scrolling through their phones. If you post when people are in their workplaces, the chances of them seeing your post is almost zero.
Therefore, you must get your timing right with your social media posting. The goal should be for your post to reach people and for them to take action. It can only happen when they are relaxed.
We know that being conscious of your timing will not always come easy. But that is something you need to do to increase your product’s visibility on social media. If you are conscious and consistent, you’ll get used to it in no time.
Some of the frequent questions people ask about boosting their social media pages are:
How many followers should I have on my page as a business owner?
You run an excellent business with any amount of followers on your page. What matters is that you are doing it right.
Is an influencer a business owner?
Yes, an influencer can also qualify as a business owner. The influencing job they do is a service they are delivering. Thus, it is a business in its own right.
How many times should I post on my page to boost page visibility?
We understand that realities are different for everyone. So, we cannot state the number of times one should post on their social media page. However, you should be consistent in your posting. Consistency is an essential factor for page visibility.
You can boost your reach on social media by staying consistent, creating engaging content, posting at the right time, and more. It may seem overwhelming initially, but you’ll get used to it in no time.
Start using these hacks now, and you’ll be happy you did!