TAXATION IN NIGERIA: A BEGINNER’S GUIDE TO NIGERIA’S TAX SYSTEM

TAXATION IN NIGERIA: A BEGINNER’S GUIDE TO NIGERIA’S TAX SYSTEM Taxation is one concept every business owner in Nigeria should understand to avoid running into legal issues with authorities. Though it’s a popular business concept, few entrepreneurs understand what tax is and how the Nigerian tax system works. Today’s blog post is targeted at helping...

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5 THINGS TO DISCUSS WITH YOUR CO-FOUNDER BEFORE STARTING A BUSINESS

5 THINGS TO DISCUSS WITH YOUR CO-FOUNDER BEFORE STARTING A BUSINESS Co-founding a business, sometimes called partnership, is setting up a business entity or enterprise with one or more persons. It’s a familiar concept as co-founders started numerous Nigeria startups. “Two heads are better than one” is one of the catchphrases that make business-oriented persons...

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HOW TO FIND A GOOD MENTOR FOR YOUR BUSINESS

HOW TO FIND A GOOD MENTOR FOR YOUR BUSINESS One of the major reasons why businesses fail in Nigeria is due to the lack of good mentors for the business. This leads to many businesses starting and running without a direction, which ends up in a failed business. This blog post covers who a mentor...

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7 STEPS FOR CHOOSING THE PERFECT BRAND NAME

7 STEPS FOR CHOOSING THE PERFECT BRAND NAME A time will come in your business life cycle when you’ll be required to choose a brand name. This may be for business registration sake, personal sake, or proper branding. Whatever the reason for your branding is, it’s crucial you choose the perfect brand name that’ll project...

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7 PRIMARY REASONS WHY NEW BUSINESSES FAIL IN NIGERIA

7 PRIMARY REASONS WHY NEW BUSINESSES FAIL IN NIGERIA “The primary reasons why businesses fail in Nigeria” is a nagging issue that faces every business person and prospective business person. This is because one needs to understand why others failed to be able to navigate his way to success by avoiding the wrong steps others...

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11 THINGS YOU SHOULD KNOW BEFORE YOU START A BUSINESS

11 THINGS YOU SHOULD KNOW BEFORE YOU START A BUSINESS Starting a business in Nigeria, Africa, or anywhere in the world, is not a small decision. Whether you wish to run your business on a small, medium, or large scale, there are many factors to consider and many choices to make. It’s true nothing can...

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WHAT IS A DIGITAL MARKETING STRATEGY?

WHAT IS A DIGITAL MARKETING STRATEGY?

WHAT IS A DIGITAL MARKETING STRATEGY? The term “digital marketing strategy” is often used loosely when talking about future plans, but what exactly is it and what should be its scope? You may know, but others won’t, so it’s worth briefly scoping it out so your vision is clear and agreed with colleagues in your...

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REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS

REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS

REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Creating a digital marketing strategy and plan is no different from creating any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. However, we’re often required to separate...

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WHY EVERYONE IN MARKETING SHOULD HAVE AN ONLINE PRESENCE

WHY EVERYONE IN MARKETING SHOULD HAVE AN ONLINE PRESENCE

WHY EVERYONE IN MARKETING SHOULD HAVE AN ONLINE PRESENCE In this age in Africa, it is more than necessary for you as a marketer or your marketing business to have an online presence. Whether it’s a one-page website, or a very glamorous one, a social media page or a combination of all three, getting you...

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7 MISCONCEPTIONS ABOUT RUNNING A SMALL SCALE BUSINESS

7 MISCONCEPTIONS ABOUT RUNNING A SMALL SCALE BUSINESS

7 MISCONCEPTIONS ABOUT RUNNING A SMALL SCALE BUSINESS Entrepreneurs have More Time You can be your own boss Funding is Always Needed Planning is Waste of Time You can take unlimited Vacations You can replace your income right away You don’t need a team In the past few decades, entrepreneurs were rare. They were seen...

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5 WAYS TO USE GOOGLE ANALYTICS DATA TO OPTIMIZE YOUR WORDPRESS WEBSITE

5 WAYS TO USE GOOGLE ANALYTICS DATA TO OPTIMIZE YOUR WORDPRESS WEBSITE

5 WAYS TO USE GOOGLE ANALYTICS DATA TO OPTIMIZE YOUR WORDPRESS WEBSITE TRAFFIC ACQUISITION DATA BOUNCE RATE IDENTIFY CONTENTS THAT PRODUCE THE MOST WEBSITE TRAFFIC KNOW YOUR USER AVERAGE PAGES PER SESSION AND SESSION TIME DISCOVER THE WEAK PAGES AND BLOG CONTENT Google Analytics provides you with the data you need to know your website’s...

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