TOP 7 IMPORTANT CHARACTERISTICS  OF A SUCCESSFUL BRAND If you’ve been in the marketing industry for quite a while, you’ll agree that marketing isn’t easy. Just like most entrepreneurs, you’ve probably spent several hours reading blog posts, watching videos offline and online, listening to different marketing podcasts and developing marketing strategies in a bid to […]

WHAT IS BUSINESS STRATEGY? Every business has its objectives and take so many ways to actualize those objectives. These ways make up the business strategies of such businesses. Business strategy is a company’s working plan for actualizing its vision, organizing goals, competing successfully, and improving financial performance with its business model. It could also be […]

5 BIG QUESTIONS THAT’LL HELP YOU DETERMINE YOUR BRAND’S PURPOSE Branding is one issue every entrepreneur must face at one point in a business or another. The challenge arises because the entrepreneur will try to figure out the best way to relate to the audience to persuade them to not only choose you over your […]