Are you creative, excited and passionate about working in a modern-day industry where you can make a difference, grow fast and make cool cash from anywhere in the world? Then a career in digital marketing is just the right way to go.
The digital marketing industry is one of the hottest industries with the highest paying jobs and job flexibility. Thanks to the many benefits of digital marketing, the industry has experienced significant growth and has affected the way marketing operates.
This blog post entry aims to explore the industry and the benefits of a career in digital marketing.
After reading this post, you’ll get answers to questions like;
- Why career in digital marketing?
- Is digital marketing good for career in Nigeria?
- Is digital marketing in demand?
- And so many more.
Who are Digital Marketers?
Digital marketers are professional marketers who combine specific knowledge of online marketing strategies with their own creative skills to deliver profitable results for themselves, their employers and their clients.
Digital marketing, the industry, has different domains; thus, digital marketers can be generalists or specialized professionals. Some of the specializations in digital marketing include content marketing, social media marketing, email marketing, SEO, PPC, and many more.
Do you wish to upskill, build a digital marketing team, change your career path or just looking to start a career in digital marketing?
Have you asked yourself the typical ‘is digital marketing for me’ and wondering if a career in digital marketing is worth it in Nigeria?
These are some of the benefits of being a digital marketer that will convince you to sign up for digital marketing training immediately.
Benefits of Career in Digital Marketing
1) You Don’t Need a Specific Degree (Educational Background) To Start a Career in Digital Marketing.
This is one of the things that make a career in digital marketing flexible – anyone can start at any time.
If you desired to learn digital marketing, you can go ahead and start it immediately without worrying about your educational background or degree.
We’ve seen medical doctors, lawyers, engineers and so on growing to become some of the best digital marketers.
It might indeed be easier for a marketing professional to understand the principles of digital marketing, but then, it doesn’t make it a significant challenge to others. If you’re creative, analytical, passionate and can think outside the box, it’ll be a no brainer for you.
I am a typical example of a non-marketing professional with a career in digital marketing.
2) There’s a Huge Demand for Skilled Digital Marketers
Digital marketing is one of the fastest-growing sectors in Nigeria and globally right now. The industry continues to grow as organizations continue to understand the importance of digital marketing for businesses and continue to undergo digital transformation.
Globally, we continue to see increased spending and investment into the digital marketing sector, and in Nigeria, billions of Naira is invested yearly. According to Statista calculations, only total internet advertising revenue in Nigeria is expected to grow from 73 million US dollars in 2018 to 133 million in 2023.
Internet advertising is only one aspect of digital marketing. With other digital marketing channels experiencing similar growth, it shows how big digital marketing is in Nigeria. This reflects an outrageous demand for digital marketers in Nigeria.
As organizations continue to invest money in digital marketing, the worth of digital marketing in Nigeria continues to grow.
This translates to more digital marketing jobs for individuals with careers in digital marketing.
3) Diverse Digital Marketing Job Roles for You
Another splendid benefit of a career in digital marketing is that whether you’re getting started in the industry or wish to switch from one domain to the other, there are diverse digital marketing roles for you to choose from.
The good thing is that every digital marketing domain relates to each other, so knowledge acquired in one can help you switch easily to another.
You can decide to be any of the following;
- Content Marketing Specialist
- Social Media Marketing Specialist
- Email Marketing Specialist
- SEO Specialist
- PPC and Digital Advertising Specialist
- And so many more
Because of the sector’s diversification, you can efficiently channel your digital marketing career into an area where you can make the most of your existing skills.
4) You’ll fill some of the Highest Paying Jobs
Is digital marketing in demand?
The demand for digital marketers in Nigeria and worldwide is high, and the supply is low. A visit to digital marketing job boards and you’ll see countless job offers (and projects for freelancers) looking for whom to accept them.
This unbalanced demand and supply scale leads to digital marketing roles being among Nigeria’s highest-paying jobs.
When you learn digital marketing from a digital marketing training Institute like Haelsoft, you’ll learn some of the skills that’ll make you stand out. When you apply for digital marketing jobs, you get to negotiate your remuneration and select only the job roles you’re comfortable with.
5) You Get to Choose Who You Want to Work For
The high demand for digital marketers in Nigeria makes it possible for you to negotiate your salary and choose who you want to work with.
In the advent of the pandemic, more and more companies have experienced the effects of not having digital assets. This has led to tons of organizations hiring digital marketing experts and creating digital marketing teams in their organizations.
This has led to a boom in digital marketing jobs.
As one with a solid career in digital marketing, you get to choose the employers you want to work with based on your unique preferences.
Some of the factors that might determine who you work with can include work culture, goal alignment, corporate social responsibility, option for remote working, insurance benefits, an opportunity for growth and of course, remuneration.
6) You Work in a Fast-Growing Industry
The digital marketing sector is one of the most dynamic sectors. The industry is every growing with new roles and sub-domains coming out every day.
A few years ago, email marketing was considered together with content marketing, but today, they’re different. Content marketing on its own now includes different roles like a content writer, content strategist, copywriter, B2B content writer, content manager, content marketer, and so many other diverse roles.
This is similar in other domains of digital marketing.
The sector is one of the sectors that continued growing during the pandemic and post-pandemic and has experienced one of the fastest growths.
7) Digital Marketing Career Growth is Relatively Faster
Unlike traditional industries, the digital marketing sector is a sector where you can reach the peak of your career before 35 years. It all depends on how fast you grow and how you position yourself in the industry.
While companies in most sectors leave little or no room for internal promotion, the digital marketing industry is different. The growth in the industry has helped make internal promotions easier. As organizations expand their operations and/or create new leadership and executive roles, you’ll keep growing.
Attending digital marketing training and starting a career in digital marketing today can set you up to take leadership roles in the next 5 – 10 years.
By then, several organizations will need your skill to train and lead their digital transformation.
8) You’ll have Better Job Security.
If you want job security, now is the time to start a digital marketing career.
Because digital marketing and digital marketing technologies will continue to adapt and advance further. The world has gone digital and is not going back; instead, more digital opportunities will emerge.
Many companies shut down during the pandemic. To survive, several organizations adopted digital marketing because it was the only marketing option available.
If pandemic didn’t affect digital marketing but rather helped digital transformation in diverse organizations, what will?
9) You can work as a Freelancer
Opportunities of digital marketing abound.
The industry is one of the few industries where you can work as a freelancer. Better still, with a career in digital marketing, you can work as a freelance digital marketing expert from any place in the world. Instead of travelling to work daily, you work from the comfort of your home.
All you need is a functioning laptop, internet connection and clients in need of your digital marketing services.
Many remote freelancers have made tons of cash for themselves through this model. If you hate going to the office and being stuck in traffic, this is the perfect career for you to learn and make money working from home.
10) You can Work as an Independent Entrepreneur.
Besides working as a work-from-home remote freelancer, you can decide to develop and launch your own digital brands, products and services.
This has been lucrative, especially since the era of digital products.
It’s one of the primary ways people make money while sleeping.
Develop a product, launch it and make money while you sleep.
11) Digital Marketing Applies in Every Industry
Is digital marketing good for career in Nigeria?
Digital marketing cuts across every industry and the demand for digital marketers in Nigeria is the same in every sector.
What does this mean?
It means you can remain in your industry, learn digital marketing and apply it in your industry.
Knowing digital marketing strategies helps you increase your ROI as a business person and increase your value as an employee.
You can decide to be a digital marketer specializing in medicine, engineering, pharmacy, finance or any industry of your choice.
12) You get to Work in a Creativity Rich Environment.
Working as a digital marketer will expose you to diverse people with diverse creative skills and cultures.
This is one of the benefits of working in the digital marketing industry. Regularly working with people with different skills will further facilitate both your personal and professional growth.
13) You Can Leverage Your Existing Skills
Because of the multidimensional nature of digital marketing, it’s easy for you to leverage your existing skills even after transitioning into online marketing.
If you enjoy designing, you can work as a landing page designer or creative graphics specialist; if you love writing, you can work as a copywriter or content writer; if you’re a business strategist, you can fit into digital strategy roles.
The list is endless.
14) It’s Gratifying
There’s a pleasing feeling that comes with seeing people talk about your blog post, website or creative work.
I once read about a guy who overheard his landlord and neighbours discussing a particular advert without knowing that their neighbor is the brain behind the Ad. The guy was with them, smiling all through and eventually told them that was his work.
I also know a lady who did a voice over for a particular video Ad in Nigeria. She feels happy anytime she hears her voice from the television.
In digital marketing, you get to use your creativity to make positive impacts.
15) Finally, You Achieve a Work-Life Balance
Achieving a work-life balance is a luxury few people have until they retire. This is, however, different in the digital marketing industry. Many professionals who report high levels of work-life balance are linked to the digital marketing industry. This is not surprising considering the flexibility of the sector.
Indeed published a list of the top 25 jobs for work-life balance in April 2021, and a good number of digital marketing roles made it to the top of the list.
Some of the roles include creative manager, content manager, web designer, marketing assistant, marketing manager, data analyst, etc.
It’s good to work, but it’s better to work and yet have time to enjoy yourself with your family and to engage in other daily pleasures of life.
Besides, a work-life balance leads to lower stress and higher job satisfaction which is topmost amongst ingredients for a happy and successful digital marketing career.
You only need to start your digital marketing training today so you can start your digital marketing career immediately and start enjoying maximum work-life balance soonest.
Is Digital Marketing For Me?
Who is digital marketing for?
This is a typical question many ask while deciding whether to start a career in digital marketing or not.
A comprehensive answer – Digital marketing is for everyone.
Digital marketing is broad, dynamic and flexible and has something for everyone no matter what you enjoy doing or the skills you currently possess.
- If you enjoy coding – web developmentIf you fancy numbers and data – data science
- If you fancy numbers and data – data science
- If you’re a creative – there are endless possibilities for you
- You’re a strategist – digital strategy development in any digital marketing domain will call to you
The list is endless
One thing though
The industry’s dynamism makes it necessary for you to keep learning to stay relevant and atop digital innovations.
The more adaptable, skilful and experienced you are, the better and faster you climb the digital marketing ladder.
How to Start a Digital Marketing Career in Nigeria
If you’ve read this blog post to this point, you’re probably wondering how to start your career in digital marketing in Nigeria.
Just like every other industry, starting a digital marketing career begins with training.
There are digital marketing training centers where you can learn the skills useful in digital marketing.
At Haelsoft, we offer a full-stack digital marketing course that can take you from zero to hero. Our digital marketing training curriculum is designed for both newbies and entry-level digital marketers. We structured our curriculum on digital marketing to make you a digital marketing specialist that can lead digital transformation in organizations.
Our training team comprises digital marketing specialists who have used different digital strategies to achieve results for diverse organizations. We promise to teach you everything we know as we aim to breach the digital skills availability gap in the industry.
Wrapping Up on the Benefits of Career in Digital Marketing
Is a career in digital marketing worth it?
A career in digital marketing is lucrative in Nigeria and beyond if you play your cards right, learn from the right experts and get the right mentors. Aim high, have a learning spirit and keep growing.
If you’re excited about starting a digital marketing career today, we highly recommend you get started with our Haelsoft digital marketing training course. The course covers every aspect of digital marketing and will position you for exploits in the industry.
We hope this article on the benefits of career in digital marketing inspires you to start your digital marketing career today.