WHY EVERYONE IN MARKETING SHOULD HAVE AN ONLINE PRESENCE In this age in Africa, it is more than necessary for you as a marketer or your marketing business to have an online presence. Whether it’s a one-page website, or a very glamorous one, a social media page or a combination of all three, getting you […]

7 MISCONCEPTIONS ABOUT RUNNING A SMALL SCALE BUSINESS Entrepreneurs have More Time You can be your own boss Funding is Always Needed Planning is Waste of Time You can take unlimited Vacations You can replace your income right away You don’t need a team In the past few decades, entrepreneurs were rare. They were seen […]

5 WAYS TO USE GOOGLE ANALYTICS DATA TO OPTIMIZE YOUR WORDPRESS WEBSITE TRAFFIC ACQUISITION DATA BOUNCE RATE IDENTIFY CONTENTS THAT PRODUCE THE MOST WEBSITE TRAFFIC KNOW YOUR USER AVERAGE PAGES PER SESSION AND SESSION TIME DISCOVER THE WEAK PAGES AND BLOG CONTENT Google Analytics provides you with the data you need to know your website’s […]