7 Tips For A Successful Brand Launch On Social Media

Launching a new brand or re-launching an existing brand of business is a huge event that involves a lot of organization and planning. A key element of the overall integrated marketing and public relations campaign is the launch of the social media component.

You are expected to publish more than once on the day of the launch. So as you want to have successful social media management, you may consider generating excitement that builds up to the launch.

Additionally, make sure the campaign has a blend of an organic and sponsored (paid) strategy. To do this, you should use advertising platforms to pay for the promotion of your posts and choose the best social media networks that would allow you to target a very specific audience.

The major social media platforms you should consider are LinkedIn, Instagram, Facebook, and Twitter.

How To Use Social Media To Launch Your Business

1. Define Your Goals

The secret to a successful social media strategy is setting goals that align with parameters like specific, measurable, achievable, relevant, and time-bound. They keep you responsible, help you plan your spending, and make sure you pay attention to the crucial performance indicators.

The social media goals for your brand launch should include increasing brand awareness, improving website traffic, increasing engagements, and generating leads. These goals would help to give your brand a better position amid the competitive presence of brands in the same niche in business as yours.

2. Stratify Your Buyers

You can target your target audiences more effectively with the correct content that appeals to their wants and problems by creating a category of identity for each of your target groups. This would enable you to meet your customers’ needs as you demonstrate your capacity and capability in earning their trust in your business.

For instance, if you are selling laptops and computer accessories on social media, you can have a category for brand laptops and another category for used laptops. This would enable the buyers to decide which option is the best for them. This would make your business gain more buyers as every buyer is confident of getting a preferred laptop within a certain budget from your business.

3. Choose Your Social Media Platforms

Every business needs to engage its prospective and existing customers on various social media platforms. From small and medium-sized businesses to large corporations, social media platforms is a channel of customer engagement that should be adopted. Popular social media channels for business-to-business (B2B) or business-to-customer (B2C) brands are Linkedin, Facebook, Instagram, and Twitter.

However, businesses are already using TikTok to create short marketing videos – which is also a viable way to launch your brand on social media.

4. Perform A Competitive Analysis

You need to perform a thorough competitive analysis to learn what your competitors are doing to succeed on social media. This approach includes setting performance goals for your business, understanding consumer pain points, selecting the appropriate tone for various platforms, and figuring out how to have a competitive advantage.

You can use the free Google Ads Planner tool to enable you to know the competitive keywords related to your brand. Then, enter your search terms into Google, taking notice of the top organic results and the advertisers who are putting advertisements so that they will show above the organic results.

In addition, you may need to hire the services of digital marketing agencies like Haelsoft to help you conduct a comprehensive competitive analysis to enable you to discover and study your competitors. You can also add keywords to your various social media platforms to know the brands that rank higher.

5. Analyze Performance

You should regularly create a social media report for yourself and your stakeholders that measures performance on a weekly or at the very least monthly basis. Your partnership with a digital marketing firm like Haelsoft provides tools to make the performance analysis simple and easy while assisting you to understand how the data may inform your strategy.

Your reporting metrics should take into account leads generation, conversions, number of followers, engagement, and the number of postings. You can generate the data on each of these social media platforms or through the use of relevant software.

6. Use Ad Platforms

A completely organic social media approach will not be enough, especially if you have a few following and need to build new relationships and brand exposure to meet your business goals. Organic social is excellent for developing a personality and tone, as well as for fostering relationships via the sharing of amazing material. It is also ideal for corporate announcements and other promotional postings, especially if you’ve established a good number of followers.

However, using an organic approach is not considered the best as your post will only reach a little fraction of your followers, your mutual followers, or individuals who follow your hashtags.

Paid social media posting is the most effective strategy to reach new audiences and increase brand awareness. Paid social media ads are also excellent for pushing your most recent content and promotions to a larger audience to create leads and conversions, especially when launching a new brand.

7. Use the Best Hashtags

Good knowledge of the best hashtags to use is incredibly powerful to grow your influence and attract optimal attention to your social media posts.

Hashtags enable you to expand your influence well beyond your current audience and help you increase engagement. This is why businesses spend so much effort picking the right ones. Therefore, make sure your hashtags are concise and on-topic to avoid distraction, potential misinterpretation, and negative brand perception.

Conclusion

These tips on launching your brand on social media can help you promote your products and services while also giving your new business a competitive advantage. If you haven’t used these ideas previously, now is the time to do so and enjoy the plethora of benefits it provides.

However, it should be noted that starting a new brand on social media or conducting any social media campaign takes a lot of effort. Therefore, you can trust and contact Haelsoft to help you achieve success on your social media launch.