6 Ways To Boost Google Ranking With Little Technical Knowledge
Every business, irrespective of its size, recognises the benefit of having a website that ranks highly in search engine results. About 92% of visitor hits have been observed to land on the first page of Google, further demonstrating the significance of SEO (search engine optimisation) for your website.
We cannot overemphasise the importance of having posts that rank higher, as this is also beneficial to the related products or services that a business offers, as discussed in the content. Hence the need to understand the intricacies of generating traffic from your posts, which would, in turn, portend a high success rate for your business. This is a critical factor because Google accounts for around 90% of searches.
Therefore, this article guides you on simple ways to increase the visibility of your posts on Google search for more traffic.
How To Boost Your Search Rankings On Google
1. Update Content For Keyword Relevancy
It is noteworthy that Google likes newly published content. It demonstrates your appreciation for the capabilities of your website to draw in and keep users. Your content can not go outdated if you make frequent updates.
When conducting research, people like to read the most recent material. Content updates will significantly improve the user experience of your website’s visitors. This is why people are more inclined to read a new SEO article than one published a few years ago.
Additionally, recently updated content increases clickthrough rates and decreases bounce rates, two crucial elements in Google’s algorithm for ranking web pages.
The following are some of the rules to follow when updating your content:
- Tweak your title for more clickability: Ensure that you don’t make your title more compelling than the standard of the article body.
- Don’t update the URL on site pages: You are likely to lose the search opportunities you have created, as this also includes the backlinks you have built.
- Update the published date of your post: This is evident that you are conscious of the relevance and timeliness of your content. It is considered to generate more traffic because your ranking is boosted the next time your site is crawled.
2. Fix Broken Lines
Your Google score is negatively impacted by broken links, frequently present in older postings. Google is informed by broken links that the material on your website is outdated and unrelated. Using our broken link checker, you can instantly scan your website for dead links.
When it comes time to fix them, you can usually re-link to the updated URL after searching for the linked item. You may also remove the link if it’s no longer required.
3. Repurpose Old Content To Get More Backlinks
Once you’ve updated your older, go outside the box regarding how you show it to your audience for increased visibility. The following are some suggestions for alternative media:
- Create an infographic
- Produce a video
- Convert your post to a podcast
- Use your post to start a live-stream discussion
There are many additional suggestions, but using just two or three of these will increase audience size and increase backlink production. Remember that various people prefer different information delivery formats. Thus, it’s always a good idea to use multiple media when creating content.
4. Diversify Media Usage In Posts And Pages
The creation of a variety of media is a crucial aspect of SEO that is sometimes overlooked. This is because the preferred medium is frequently images and infographics.
Utilise visual elements like videos, memes, SlideShare presentations, podcasts, tweetable quotations, and more in your blog articles and pages to give the subject matter additional depth. Additionally, your chances of keeping your audience and generating likes, shares, and backlinks rise dramatically if you incorporate two or three distinct types of material on a single page to give value.
5. Use Headline Tags To Improve Page Flow And Keyword Ranking
The H1 to H6 heading tags improve user experience by assisting visitors in skimming information and assisting search engines in determining the importance of keywords.
Your primary keyword should be in the H1 heading tag, which is the most significant one. The second-most important term should be in your H2 tag, and so on.
Use your headline tags to respond to questions that would generally be asked in a search to aid Google in choosing the best results since Google aims to present the most pertinent material for any given search query.
6. Use Meta Description Tags
To enhance click-through rates, Google frequently summarises the contents of a website in a meta description tag. It serves as a virtual billboard for your website. As anything longer than 160 characters will be truncated, 160 characters is the ideal length.
Although click-throughs don’t directly impact search engine results, meta descriptions do. As a result, carefully analyse your meta description. If you don’t, a paragraph of material from the post will be used by default.
The speed at which your page loads, the size of the images, the structure, and many other things all impact your Google ranking. With these points above, you can be sure of having the success of your posts under your control while you increase your rankings and site traffic.
Alternatively, you can contact Haelsoft for the SEO ranking of your posts, as we have seasoned SEO specialists that know their onions in optimising your sites to boost their ranking and gain more traffic.