5 WAYS TO USE GOOGLE ANALYTICS DATA TO OPTIMIZE YOUR WORDPRESS WEBSITE
- TRAFFIC ACQUISITION DATA
- BOUNCE RATE
- IDENTIFY CONTENTS THAT PRODUCE THE MOST WEBSITE TRAFFIC
- KNOW YOUR USER AVERAGE PAGES PER SESSION AND SESSION TIME
- DISCOVER THE WEAK PAGES AND BLOG CONTENT
Google Analytics provides you with the data you need to know your website’s progress and make informed decisions concerning your website structure, contents, and the promotional strategies you’ve set apart for your business website. The Analytics tool not only comes in handy when your website isn’t ranking as you expect in the search results, but it also helps you keep track of what’s happening on your website. With the information analytics gives you, you can optimize your site further, rank higher, and get more leads.
In this piece, we’ve explained five ways you can use the data insights from Google Analytics to improve your website’s WordPress optimization.
TRAFFIC ACQUISITION DATA
Google Analytics helps you to know where your website traffic is coming from and how it’s being generated. It enables you to understand how users find your website and what platforms they find it from. This will, in turn, help you to know where to focus your resources and improve on. Google Analytics generates this data in three ways: Through channels, sources and medium
Channels: Google uses the word channels, to sum up where the traffic for your website comes from. It could be from Social media, direct traffic, Display advertising, paid search, referral search, and so on.
Source: This source is particular to each channel. For example, on the social media channel, you can find out whether your traffic is from Facebook or Twitter.
The medium, on the other hand, tells the category of traffic within your sources. Whether or not the click you got was through a cost per click Google ad or any other medium of traffic.
When you understand your source channels, source, and medium, you’ll know the best way to strategize and get more results.
What comes to your mind when you hear that ‘a cheque was bounced’? ‘Rejected,’ right? Well, a high bounce rate is the same thing as having a high rejection rate, and that isn’t what you want for your website. The Google Analytics bounce rate report lets you know the percentage of users that visited a single page on your website and left immediately. That’s a rejection, and it can frequently occur if your contents are irrelevant, not correctly formatted, takes a lot of time to load, WordPress errors and so on.
With the information from Analytics, aim for a low bounce rate by improving your website structure and content where necessary. You will come back to thank Google Analytics later for the insight.
IDENTIFY CONTENTS THAT PRODUCE THE MOST WEBSITE TRAFFIC
Google Analytics helps you discover the contents that draw more traffic to your website. To successfully do this, you will have to set your Google Analytics to pool data from particular time duration a period, say the last 30days, one month, three months, and so on. Then click on your left-hand column, and go to Behavior, Site Content and finally to All Pages. There you can check your contents and sort them according to page views so that the most visited content is on top.
When you have found out which contents draw more traffic, find out why it does and how you can make improvements based on the information you get.
KNOW YOUR USER AVERAGE PAGES PER SESSION AND SESSION TIME
Google Analytics can tell you the average number of pages your website users engage with. You can get this data when you click on Audience, then Overview on the Google Analytics dashboard. If your average pages per session is low, then check your website structure to see if users can easily navigate through the pages on your site.
Improve your content flow and redesign your website in ways that will aid smooth flow and make flipping through the pages of your site easy. Also, understand the average length of your site visits. That way, you’ll know how well your website is performing.
DISCOVER THE WEAK PAGES AND BLOG CONTENT
Google Analytics can help you discover which pages and contents aren’t performing as they should. This information concerning underperforming pages or contents can be found from pages with high bounce rates, low average pages per session, low average length of site visits, and contents with little or no traffic.
After you’ve found the pages and weak contents, improve them into high-performing pages and traffic pulling contents.
Conclusively, understand that your content and pages must be informative and engaging, have a friendly design, load speedily, have the right keywords, and give an excellent and secure user experience for it to rank better on Google.
Ensure that you use Google Analytics often to make informed decisions concerning the optimization of your website’s WordPress.