There has been a major digital revolution in the last few years, making the use of the internet as simple as one or two clicks to find your preferred products and services. Today, the practice of shopping online is increasingly popular, especially since the COVID-19 hiatus which has changed the buying behavioural pattern of customers towards using the internet to access their needs. This is at par with the fantastic offers and more alternatives for viewing and comparing costs on different online platforms.
However, everyone, including myself, still experiences some level of anxiety when buying online, especially when it has to do with international shopping. But there are different traditional retailers from where you can make purchases even though internet scams are on the rise.
Online stores provide their teeming customers with a myriad of benefits that serves as a competitive advantage over physical stores. One of the benefits of shopping online is the convenience that customers get by buying at any time and from anywhere. This means that you do not have to leave the comfort of your home to make purchases and which saves time and energy.
Accessibility is another benefit of shopping online, with the provision of finding affordable products and great deals on the internet. With an array of options, online shoppers have the freedom of choosing their preferred style, colour, size, and type of products.
The foregoing, this article aims to highlight smart things to know when shopping online.
The reputation of a business hinges on the reviews of its products and services. Online reviews give the reliability and durability of any business, concerning what it sells. This is why you must painstakingly read customer feedback on products and services to establish the credibility of the business. These are based on real customer experiences and can help you decide whether or not you may want to buy the product.
It is a red flag for every customer to avoid buying from online stores that have a greater number of negative reviews than positive reviews. Negative reviews can be a result of delays in delivery, high pricing, substandard products, and whatnot.
Therefore, always look out for online stores that have more positive reviews alluding to the credibility of their business from customers that have made purchases from them.
The internet is a local village that you can walk through in a short space of time. There is a proliferation of online shopping with different online marketplaces that sell the same products at different prices. In most cases, you can buy generic products on online marketplaces which contrasts with other online platforms that sell specific products.
Online shopping gives you a wide range of price overviews of similar products from different online stores. For instance, you can buy a 43-inch Smart TV on Kusnap for N160,000, and this is the same TV set you will see on other online marketplaces for as high as N175,000 to N200,000. With this knowledge, you can proceed to buy your tv set at an affordable price on Kusnap.
You may have to check the availability of returns and cancellation policies on an online store before you proceed to make purchases from that store. This is owed to the fact that there is a possibility of changing your mind about the products or the online store in its entirety.
Any credible online store needs to have return and cancellation policies in place for its potential and existing customers. This is one of the major features you can access on Kusnap when buying from the platform. If you decide to change your mind upon receiving the product you have already purchased, maybe because you are unsatisfied with the product or you do not need the product any longer, you can easily do this on Kusnap.
Therefore, endeavour to read the policies of buying on your preferred online store to ascertain your purchases on the platform.
The goal of every business is to grow sales and boost revenue. But online stores make money from their sales through the payment gateway(s) put in place for customers to make payments and claim their purchases.
As an online store, it is required for any online store to have payment options in bank transfers and credit payments, which are legally recognised online payment methods. You must know that these are the functional payment units of every online store.
However, you must avoid online stores that accept other payment options like wire transfers or gift cards. This is because these other payment methods are not widely accepted with a weaker security framework for your money when you use them for online transactions.
The provision of customer support is salient to every online store, as such, it is what most online shoppers look out for to strengthen their confidence in the products and by extension, the online store. This takes the semblance of community engagement with the products and services of the online store.
Online shoppers may want to make enquiries or complaints about the products of an online store. Customer support would serve as the point of contact between the online store and the customers interacting with the products. This is why online shoppers have some level of confidence in buying from an online store that has responsive customer support.
Be wary of online stores that do not have a customer support team contact you can relay your message to. They might be a possible scam, and with a lot of scam harbingers on the internet. But the Kusnap marketplace has a team of customer support experts that are readily available to take your queries and resolve them as soon as possible.
Online shopping is a fantastic experience when you buy from a reliable platform that gives you a relishing user experience. However, it is important to consider features like reviews, customer support, payment options, etc., before you choose your preferred online store.
Are you thinking of which online marketplace to buy your product? Kusnap is the best platform to go as we are one of the best online marketplaces in Nigeria. You can create a Kusnap account on our website or via the Kusnap mobile app.