10 WAYS TO GROW YOUR INSTAGRAM FOLLOWERS ORGANICALLY
What do you know about being a social media handler? Some people feel it ends at putting out content for a social media page, but it goes beyond this task. Yes, of course, the social media handler is tasked with creating content, but it needs to be content that converts.
Often, we see that many people put out inappropriate content on their social media pages, and it happens to both individuals and brands. This article will focus on how to grow your Instagram followers organically. Yes, of course, there are many social media platforms available globally. However, we see that Instagram has gotten one of the top social media platforms that have gained global acceptance.
Although Facebook is the most popular social media platform, we still see that Instagram has a high ranking and popularity status. Therefore, it is only right to analyze organic ways of growing your Instagram followers.
It is almost impossible to see anyone who doesn’t own an Instagram account. And if you are a business owner, there is also the thought of increasing your followers to have a wider reach. When we reached out to social media page handlers, we noticed that one of their major challenges is organically growing their Instagram followers.
Many people agree that social media is important for businesses. And there is a great difference between businesses that use social media platforms and those that do not. So, we can say that Instagram goes beyond entertainment and is useful for businesses. Therefore, it comes in handy to have many followers.
However, many will also agree that the easiest way to get many followers on Instagram is by buying them. But, it is common knowledge that this method is ineffective as you would only end up buying inactive followers, and it doesn’t help your brand.
So, if you have been struggling with how to grow your Instagram followers organically, below are some helpful tips.
Ways to Grow Your Instagram Followers Organically
Are you looking to grow your Instagram followers organically? Some of the methods are:
Have a content calendar
You will always put out content on your Instagram page in one way or the other. And it is the content you put out that attracts people to follow your page. Once people can relate to your content, you are sure that they will click on the follow button, and your Instagram followers will increase. Thus, you need to be conscious about the content that goes out on your Instagram page.
Understandably, content creation isn’t the easiest task, and even professionals struggle with constantly creating content. But, you will easy that the work gets easier when you have and use a content calendar.
Therefore, your content calendar becomes a guide on the content that goes out on your page. Once you can figure out what people like about your page, you begin to make content surrounding those concepts. Then, you have a content calendar that assists you on times to post and what to post.
When you have a content calendar, you will find it easier to create content for the coming months as you would look through what you have done before. An Instagram social media handler becomes more organized with a content calendar, and it brings in more followers.
Use hashtags that convert
Have you noticed some brands and Instagram pages adding hashtags to their posts? Yes, of course, we are sure that you would have seen such happen before. So, it would interest you to know that they do it to get more Instagram followers, as it is a proven way of increasing page visibility.
The idea of adding these hashtags is to ensure that their post comes up on the explore page when people search for things that relate to their hashtag. For example, a bridal store uses the hashtag #Weddinggown on their posts. So, if anyone searches for #weddinggown on Instagram, all the bridal store posts that have the hashtag will pop up. And, they will get more visibility, which will also convert to organic followers.
However, you must ensure that whatever hashtag you use must convert into what you need. It means that you should check for popular hashtags within your niche. The idea is not to use general popular hashtags but to use hashtags your audience would search for on Instagram.
So, if you sell electronics, it would be inappropriate to use #instasave. Yes, that might be a popular hashtag, but it will not convert. So, instead, use a hashtag that is unique to the electronics niche.
Be conscious of your aesthetics
If you did not know, allow us to tell you that aesthetics matters when it concerns handling an Instagram page, and it also helps to bring in followers. The idea here is that people are more likely to follow a ‘fancy’ brand than a regular brand. In addition, it is why you see many Instagram page handlers complain that it isn’t easy to run an Instagram page.
When you put out a picture or video on your Instagram page, you must ensure that it is of the best quality. People will skip your page if you put out a low-quality video or picture. But once the pictures and videos are of high quality, it leaves people hooked on your page, and they are sure to follow the page if they were not following it before.
In addition, the aesthetics of your Instagram could become your brand identity. For example, you can have a unique color that you attach to all your posts. This way, people can easily identify your brand, giving your page an excellent view.
With the understanding of aesthetics, it would not be inappropriate to engage professional photographers for your pictures and video content.
Promote your Instagram account on other platforms
Did you know that you can use your other social media platforms to increase the followers on your Instagram page? Yes, of course, it is possible through cross-promotion, and it is not the use of magic.
Through cross-promotion, you would see an increase in your Instagram followers. For example, you can use the popularity of Facebook to get more followers on Instagram. When you post on Facebook, you can attach the link to your Instagram profile to redirect people. Sometimes, the link alone can be a content post on your Facebook page. If you have an active and interesting Facebook page, your followers will not mind following you on other platforms, and they will be excited to follow you on Instagram.
Besides Facebook, there are also other buzzing social media platforms like Tiktok and Twitter. These platforms are also perfect for cross-promotion, and you will see that this method increases your Instagram followers organically.
We can also say that cross-promotion is a cost-effective method for growing your Instagram followers organically as you do not need to pay anyone. Instead, you get to do the work with your other social media platforms, and you will get the followers you desire. So, if you have not been engaging in cross-promotion, you need to start now.
Utilize the use of Instagram Reels
Instagram has lots of features that help boost user experience, and Instagram reels are one of those features. Instagram reels are short videos that allow individuals and brands to express creativity. And we see that the Instagram algorithm gives more visibility to Instagram reels. So, if you are looking to increase your followers organically, it is best to utilize Instagram reels.
However, allow us to tell you that using Instagram reels isn’t easy, and you need to be dedicated. If you are not focused on your goal, it is easy to get tired and decided not to continue using reels.
If you have been paying attention to Instagram, you will notice that many reels appear on the explore page, and yours can be one of them. You will be impressed with the interaction you get on your reels posts, and it is sure to bring in more followers. Many people say that reels usually get more interaction than regular posts, and we agree.
In addition, when you post your reels, also ensure to put it on your story to get more traction. We love how people have no limitation to their creativity with Instagram reels.
Optimize your Instagram account
Is your Instagram account optimized? The idea of optimizing your Instagram account means ensuring that it is well-updated to get the best result.
For example, you need to include your contact detail and all necessary information on your profile. We see that some people would not follow a page that has no contact information. So if you are operating a business, you should ensure to input your phone number, address, and email. All these are features that help to prove authenticity.
Another important feature when optimizing your Instagram account is to put a profile picture. People love to put a face to a page, and it helps when you have a picture. Therefore, you can be sure that people will not follow an account without a profile picture. Typically, people assume that only spam or bot accounts would not have a profile picture.
Also, you would need to align with a niche when you are running an Instagram account. It helps your account to have synergy, and people can understand what you do when they stumble on your page. It would be confusing to see posts that cut across random niches on your brand.
Allow us to tell you that humans hate confusion, so you need a niche. For example, if you align with the fitness and health niche, you will get many health and fitness enthusiasts as followers.
Partner with people in your industry
Understandably, you are not the only brand on Instagram that belongs to your niche. Therefore, we would advise that you partner and collaborate with others in your niche. Not only will you gain knowledge from this collaboration, but you will also get more followers. If you are confused about how it works, allow us to explain it to you.
For example, if you are in the health and fitness niche, you will see other people in it, and they could have more followers than you. So, if you partner with them, they will tag you on posts. And, their followers can decide to follow you through such tags. So, we can say that it is an indirect way to promote your brand on their page, and it can convert into followers.
We want you to understand that no man is an island, and collaborating with others will go a long way. If you have influencer friends, you can also organically get followers by getting them to promote your page. Even if they make only one post about your brand, you will see that it will bring in followers.
If you do not have influencer friends, you can pay those who have a high follower count to promote you.
Use engaging and longer captions
Did you know that you can gain followers through your captions? We often see that some people have catchy captions that get people hooked. So, suppose a person stumbles on your page and gets hooked on the captions you make for various posts. Then, you are sure that sure a person will follow the page as they will want to see more of those captions.
Therefore, you can attract followers to your page through captions. In addition, we urge that you do not joke with any aspect of your Instagram page as every aspect is important, as you can see.
We would also say that you can engage in writer longer captions if you are stuck on how to get catchy captions. People often find it hard to get creative with short captions. So, you can opt for the longer route.
If you find it difficult to write engaging captions, you should use the story angle. Then, when you think of why you are making the post, you can get the right story angles that will attract your audience.
Another mindset to use is not to see your captions as a task. Instead, it would be better to see it as a way of interacting with your online community.
Put out engaging content
You cannot put out boring content and expect people to follow your page. There has to be something about your page that makes them want to follow and regularly check the page. In addition, once people see that your content is engaging, they are sure to refer their friends to follow your page.
When people come on your page, they should see content that makes them laugh and educates them. Once people feel that your page is valuable, you will see that your follower count steadily increase.
If you think that it is tasking to put out engaging content, you can engage the services of a content creator. We always advise that brand owners collaborate with others to get the best results. It is best to understand that no man is an island, and you do not always need to do things alone.
Therefore, if you need to, we urge that you engage the services of content creators to ensure that you only put engaging content on your page.
Sadly, we see that many brands and even individuals do not stay active on their Instagram pages. How do you expect to grow your followers organically if you are not actively? For example, a person might post today and will not post again until after three weeks. Such an action will make your page redundant, not increase your followers.
Now, imagine an account posting only once in two months. But, of course, no one would want to be affiliated with such a brand as they will take it that the brand and account are not active. Moreover, if the brand is into sales, no one will want to buy anything from them as they believe they will not deliver. Therefore, you will also see that people will not follow the account.
The idea of staying active does not mean that you should spam your account with posts, but you should always be active. For example, you can decide to post thrice weekly. In addition, allow us to add that you will work better and be active when you work with a content calendar.
You can work with schedules with the content calendar, ensuring that you post at appropriate times. This method is sure to boost your Instagram followers organically.
Here are some frequently asked questions about growing your Instagram followers organically
How do you gain followers on Instagram organic?
No one should lie to you that it isn’t possible to use organic methods to gain followers on Instagram. So instead, follow the methods we have in this article, and you will be smiling in no time.
Allow us to tell you that getting those followers you desire is possible. But, it would be best if you were consistent and dedicated.
How can I grow my Instagram followers for free organically?
If you follow the methods we have talked about in this article, you will see that you do not need to spend any money. Most of the methods we have talked about are free and will not make you break your bank account.
What is the best app to increase Instagram followers?
We see that some apps promise to help people increase their Instagram followers, but that is not the focus of this article. Instead, this article focuses on organic ways of increasing your followers, and we do not believe that these apps serve as organic methods.
The various methods above will have you grinning in no time as you will see your followers rising organically. So, counter them with this article the next time anyone says it isn’t possible to grow your Instagram followers organically. You can learn more about 5 Upcoming Trends About Instagram Marketing in 2022
Try these methods now and give feedback.