Search Engine Optimization (SEO) Course Training

Search Engine Optimization (SEO) Course Training   Take your SEO training to the next level with Comprehensive SEO Training. Join Michael, Toyin, and Opeyemi as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to

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Social Media Marketing Course

Social Media Marketing Course   Social Media is evolving fast.  How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide

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Web Analytics Course Training

Web Analytics Course Training There’s a lot of data coming at you from multiple channels, and it’s not easy to know how to make sense of it all. But it’s not impossible. With Michael as your tutor, you can become, as he says, “a ninja and not a squirrel.” Gain an in-depth understanding of KPIs,

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Landing Page & Conversion Optimization Training Course

Landing Page & Conversion Optimization Training Course Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Michael & Toyin provide a comprehensive overview of landing page optimization, and take you

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Pay Per Click & Paid Search Marketing

Pay Per Click & Paid Search Marketing With your competition getting smarter every day, it’s critical not only to have a strong foundation in pay-per-click principles, but an advanced understanding in keyword research, ad copy, formula-based bidding strategies, PPC economics and customer psychology. Join Michael and Toyin for a no-nonsense approach to PPC education, as

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Mobile Marketing Training Course

Mobile Marketing Training Course With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But though everything has changed, nothing has really changed: it’s still about selling products and building loyalty. Join Michael and learn the best practices for interacting with the mobile consumer, asking

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Content Marketing Course for Small and Medium Business

Content Marketing Course for Small and Medium Business   In the wake of Panda, Penguin, and Hummingbird, Content Marketing takes on a whole new level of importance. Of course, internet marketers have been writing content for years, but now legitimate content creators have a new voice and a new complex strategy to develop. In SEO,

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Internet Marketing for Small Business: Fundamentals

Internet Marketing for Small Business: Fundamentals Just getting started in Internet Marketing? Gain a solid foundation of basic skills and some fundamental strategies and tactics with this course. You’ll start with an introduction to Search Engine Optimization, Social Media, and Pay Per Click Advertising. Then move on to additional training in each, with a special

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Internet Marketing for Small Business Strategies in Nigeria

Internet Marketing for Small Business Strategies in Nigeria If you’ve already got some experience with Internet marketing, and you’re ready to bring a new level of strategy and psychology to your campaigns, this is the course for you. You’ll discover the finer points of SEO design, copywriting, and content strategy; build a plan for your

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YouTube and Video Marketing Training

YouTube and Video Marketing Based on Greg Jarboe’s highly respected book “YouTube and Video Marketing: An Hour A Day, 2nd Edition,” this video marketing course covers the absolute latest trends and tips. You’ll learn what kind of content goes viral, why viewers connect with brands via video, and how analytics can help you understand and

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Segmentation A Key to Analytics Success

Segmentation:  Keys to Analytics Success (4-6 Hrs) From time-on-site to referring sites to organic vs paid traffic, understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Partnered with well-defined KPIs and your data analysis feeds, understanding how to segment

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Display Advertising Training

Display Advertising Training Display Advertising offers a variety of engaging ad types, tremendous targeting options, and robust data for driving future campaign decisions. Discover the subtle ins and outs of this powerful tool and learn if you should be using it, and how best to use it, to meet your marketing goals. From choosing the

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